So Tiffany have been repositioning: “Not your mother’s Tiffany”. I’m hearing lots of arguments against it: it looks cheap, it’s aggressive, it’s offensive, Gen X could afford the product more easily than Gen Z etc etc. But mostly that it’s madness to reject your existing audience so overtly.
Personal reactions aside – I’m slap bang in […]
My house and office are full of books. I know I could save space with e-books, but I spend my working life looking at screens, so for leisure and for learning I go for the old-fashioned printed page. Looking around my over-crammed bookshelves at the university classics, the airport paperbacks, the no doubt out of […]
I have mixed feelings about Derren Brown – I’ve often been intrigued, and sometimes been horrified, at the things he puts people through – but a show of his that I saw recently had me completely gripped. Taking apparently average members of the public, he took them through a series of events leading to a […]
At East River, we’ve been researching how people interact with packs for years. Here we’re sharing some of the things we’ve learnt along the way – in no particular order, our 10 myths of pack interaction
Myth 1: Disruption gets you noticed
In fmcg at least, category rules rule. We shop unconsciously, and our unconscious minds look for reassurance […]